I recently found myself at one of those media conferences where experts toss around acronyms like confetti and PowerPoint slides threaten to cause death by bullet point. But despite the smattering of ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group advancing addressable TV advertising and its use of deterministic identity, today ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement ...

LONG ISLAND CITY, N.Y. — It’s what Comcast Advertising calls a new “privacy-forward agreement” in which audiences within the Comcast footprint can be matched to information within TransUnion‘s ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in ...

A new report from the VAB shares its definition of what addressable TV targeting is. This allows marketers to use the technology more effectively as adoption accelerates, the association notes.

Go Addressable, a non-profit trade organization, and Advertising Perceptions, a research-based strategic market intelligence and expert analysis firm, reports that over the past four years, ...

Addressable TV solution will help advertisers to reach right audience mix in required markets. This collaboration marks a significant leap forward in transforming Digital Cable TV advertising in India ...