Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

CHICAGO--(BUSINESS WIRE)--ImmersiveTouch, the leading medical technology company with proprietary image-guided virtual and augmented reality (VR/AR) surgical planning & navigation platforms, today ...

Just as a driver uses a road map or GPS to navigate unfamiliar streets, so too can surgeons access surgical navigation systems to guide them through the unique plains of a patient’s anatomy. The ...

Joelle Wickens was on the ground floor of a local museum, watching as two recent University of Delaware graduates worked on a project to assess the conservation needs of the historic building and its ...

Living with chronic myeloid leukemia (CML) can feel as if you’re lugging around a massive weight everywhere you go—and Novartis is hoping to give doctors a taste of that experience so they can better ...

OpenAI recently announced powerful new ChatGPT capabilities, including the ability to use pictures in addition to text prompts for conversations with the AI chatbot. (The company also announced that ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

VIAVI Solutions Inc. (VIAVI) (NASDAQ: VIAV) today announced the integration of RF Viewer, a new Augmented Reality (AR) ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

Augmented reality in vehicles is nothing new. In fact, it’s currently installed in millions of vehicles equipped with Head Up Display (HUD). But major car and tech companies think projection ...

US technology start-up Red 6 hopes to begin production of its cockpit augmented reality system by the middle of 2026. Speaking to FlightGlobal at the Paris air show, Red 6 chief strategy officer Kevin ...

Augmented reality is bridging the gap between creativity and technology, revolutionizing how art is created and experienced. By expanding artistic expression, redefining traditional mediums, and ...