Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

Evolving Systems unveils its latest CVM solutions, focusing on Subscriber Growth, Revenue Optimization, and Churn Reduction, designed to enhance telecom operators' customer engagement and growth.

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...