Got a collection of LEGO that you want to sell? Or maybe you’re looking for that special set from your childhood. WAPI Bricks can help. Brian Kramp is in West Bend seeing how much he can get for some ...

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it with pricey Star Wars sets upset fans and where the tech could make more ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...