North Penn Now

Building Brand Prestige Through Custom Rigid Packaging

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...
Engadget

Why Xbox spent a year designing the Adaptive Controller packaging

Kevin Marshall takes boxes very seriously. It's his job as Microsoft's creative director of global packaging and content, where he oversees design and practicality aspects of the containers for ...
Forbes

5 Packaging Design Must-Dos For Mass Consumer Appeal

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...
Detroit Free Press

How a simple box design is saving the auto industry millions of dollars: 'It's amazing'

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...
Seattle Times

UPS design lab puts boxes to the smash test

ADDISON, Ill. — It looks like a torture chamber for cardboard and Bubble Wrap. At a lab in suburban Chicago, UPS tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking ...