Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

As an entrepreneur who works with clients in a variety of sectors, I’ve found that one of their biggest issues is understanding and using data. Although companies collect a lot of information, it is ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...