Threads, the Twitter rival spun off from Instagram, was one of the fastest apps to clock 100 million users, achieving the milestone within a week of its launch. But it appears that interest in the app ...

Social media app Threads, Meta’s new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, ...

Meta Platforms, Inc.’s (NASDAQ:META) social media platform, Threads, has reportedly been witnessing a rising trend of engagement baiting, a strategy aimed at provoking strong reactions to boost user ...

Recent data indicated Meta Platforms’ new text-based app Threads has experienced declines in two metrics used to measure engagement from the levels it posted shortly after rolling out. The number of ...

Meta's Threads app is becoming overrun by engagement bait -- or polarizing content created to elicit impassioned responses from users, according to a post by Instagram head Adam Mosseri, who said the ...

Meta’s Threads app is coming back down to Earth after a blockbuster first week that saw the app become the fastest growing of all time. New data from analytics firm SimilarWeb suggests that the app’s ...

Let me ask you something: Have you noticed that engagement-bait questions are taking over your Threads feed? Ha! Got ya! Sorry, sorry. But seriously, I've noticed it ...