A comprehensive report on the opportunities for local TV in an evolving media landscape was released by trade groups TVB and CIMM. (Photo by Katherine Frey/The Washington Post via Getty Images) Last ...
WASHINGTON--(BUSINESS WIRE)--With 76% of U.S. households now able to receive a NEXTGEN TV broadcast signal, America’s local TV broadcasters are hailing the introduction of new ATSC 3.0 receivers that ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
Local TV news is in trouble. For decades, 24/7 cable news and digital news sites have chewed away at its audience base. Younger audiences have little interest in tuning in at 6 or 11 p.m. to catch a ...
Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...
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