The inverted pyramid is a metaphor used by journalists and other writers to illustrate how information should be prioritised and structured in prose (e.g., a news report).

The inverted pyramid structure is the product of an old media technology—the telegraph. When news outlets would telegraph information over the wires, it made sense to use the inverted pyramid …

Discover the inverted pyramid used in journalistic writing through examples and tips for using this structured lead.

Jul 17, 2025 · The inverted pyramid organizes information in descending order of importance. It answers the fundamental questions— Who, What, When, Where, Why, and How —right at the beginning.

The inverted pyramid is the most traditional and widely used structure in journalism, particularly for hard news. In this format, the most important facts appear at the beginning of the story, with supporting …

Sep 6, 2024 · To structure your content as an inverted pyramid: Write the main idea in as few words as possible. It can be a summary, a conclusion or recommendation, or the action someone needs to …

The inverted pyramid puts the most important information at the top, then builds context and detail from there. It’s efficient, reader-focused, and built for the way people consume news today.

The vast majority of straight news stories are organized using the inverted pyramid structure. It allows readers to grasp the most crucial details quickly and then continues adding information in …

Mar 22, 2024 · The inverted pyramid is a storytelling structure commonly employed in journalism, blogs, and other forms of concise communication. Imagine an actual pyramid flipped upside down: the …

Feb 11, 2018 · In journalism, the inverted pyramid refers to a story structure where the most important information (or what might even be considered the conclusion) is presented first. The who, what, …