Dec 19, 2025 · Discover what a SWOT analysis is, how it works, and how to perform one to identify strengths, weaknesses, opportunities, and threats in business or planning.

In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies …

What is SWOT Analysis? SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats. A SWOT analysis is a framework to help assess and understand the internal and external forces that …

Jan 2, 2026 · A SWOT analysis is a powerful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business, project, or goal. Teams and individuals use SWOT analysis …

Aug 28, 2025 · In this guide, I will explain what a SWOT analysis is, how and when to conduct a SWOT analysis, and the pros and cons of the framework.

Jul 8, 2025 · A SWOT analysis is a strategic tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. Originating from …

Sep 16, 2025 · A SWOT analysis focuses on the four elements of its acronym — strengths, weaknesses, opportunities and threats — to give companies a clear view of the factors shaping a …

Apr 17, 2025 · SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities and threats. These words make up the SWOT acronym.

Dec 20, 2017 · What is a SWOT analysis? With this guide, learn how to do a SWOT analysis with a real small business example and an editable, free SWOT analysis template.

Conducting a SWOT analysis is the first step to gaining insights into your company's strengths and weaknesses. A SWOT analysis gives you a clear picture of where your company excels and where it …